Every year, the world gathers for another climate summit. And every year, the cycle repeats: bold speeches, urgent targets, media soundbites, cautious optimism… followed by delay, dilution, and disappointment. But something feels different this time.

COP30 won’t take place in a European capital or a wealthy Gulf state. It’s happening in Belém, Brazil, in the shadow of the Amazon, one of the planet’s most vital and most vulnerable ecosystems. That location isn’t symbolic. It’s a signal. This summit needs to mean something.

It needs to be more than a photo opportunity for world leaders. It needs to be more than a checklist of pledges. It needs to be a moment where real decisions are made, the kind that can’t be walked back after the cameras leave.

And it starts with us.

I’ve worked with fire services, local councils, global CEOs, Indigenous leaders, and grassroots volunteers. They’re all ready. They want to act. They want to lead. They want a climate system that makes action possible, not just aspirational.

That’s why I built The GreenPlan, to bridge the gap between high-level ambition and day-to-day delivery. Because if we’re going to solve this, we can’t rely on summit outcomes. We need systems. Community. Data. Behavioural change. Emission reduction that’s actually tracked.

We need tools that outlast the applause.

Let’s make COP30 matter. Not just for headlines, but for history.
Let’s hold governments to account—and then go build the solutions ourselves.
Let’s work together, corporates, communities, citizens, to prove what’s possible.
And let’s never forget that hope is only real when it’s backed by action.

I’ll be watching COP30 closely. I’ll give credit where it’s due. And if the promises don’t match the reality, I won’t stay quiet. Because I’ve earned the right to speak the truth—and people deserve leaders who don’t look away. But until then, we build. We plant. We lead. We act.

History is listening.